Privacy Policy – Your Data Protection & Safety

Privacy Policy

Effective Date: June 2026

4AS Global Ltd is committed to protecting your personal data and respecting your privacy. This policy explains what information we collect, how we use it, and your rights in relation to it. By using our website or placing an order with us, you agree to the practices described in this policy.

Who We Are

4AS Global Ltd is the data controller responsible for your personal data. Our UK distribution centre is located at 1 Glenburn Rd, East Kilbride, Glasgow G74 5BA, United Kingdom. For any privacy-related enquiries, contact us at info@4asglobal.com.

What Data We Collect

We collect the following categories of personal data when you use our website or place an order:

Identity and contact data including your name, email address, phone number and delivery address.

Transaction data including details of products you have purchased and payment information. We do not store full card details. Payment processing is handled securely by our payment provider.

Technical data including your IP address, browser type, device information and how you interact with our website. This is collected automatically via cookies and analytics tools.

Communications data including any messages you send us through our contact form, email or WhatsApp support channel.

How We Use Your Data

We use your personal data for the following purposes:

To process and fulfil your orders, including arranging delivery and handling returns.

To communicate with you about your order, including dispatch confirmations and tracking information.

To respond to your enquiries and provide customer support.

To send you marketing communications where you have opted in to receive them. You can unsubscribe at any time using the link in any marketing email.

To improve our website and understand how customers use it, using anonymised analytics data.

To comply with our legal obligations under UK law.

Legal Basis for Processing

We process your data on the following legal bases: performance of a contract when fulfilling your order, legitimate interests when improving our services and preventing fraud, consent when sending marketing communications, and legal obligation when required by law.

Sharing Your Data

We do not sell your personal data to third parties. We share your data only with the following categories of service providers who assist us in operating our business:

Courier and logistics partners who deliver your orders.

Payment processors who handle transactions securely on our behalf.

Email and marketing platforms used to send order confirmations and, where applicable, marketing communications.

Analytics providers who help us understand website usage using anonymised data.

All third parties we work with are required to handle your data securely and in accordance with UK data protection law.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting and reporting requirements. Order data is typically retained for 6 years in line with UK tax and accounting obligations.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

The right to access the data we hold about you.

The right to correct inaccurate data.

The right to request deletion of your data where we no longer have a lawful basis to hold it.

The right to object to or restrict certain types of processing.

The right to data portability.

The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at info@4asglobal.com. We will respond within 30 days.

Cookies

Our website uses cookies to improve your browsing experience and collect anonymised analytics data. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

Changes to This Policy

We may update this privacy policy from time to time. The current version will always be available on this page. We will notify you of any significant changes by email where we hold your contact details.

Contact

For any questions about this privacy policy or how we handle your data, please contact us at info@4asglobal.com.